CBS Eye Productions
Cynthia Salinas led a new unit within CBS Eye Productions producing network-quality media for corporate clients. The project included broadcasting the media during national conferences. Clients included The American Pharmacists Association, comprised of drug makers and pharmacy schools from across the U.S. The broadcasts were also updated daily with news and interviews from the events at the gathering. Salinas utilized a documentary format to tell these stories. The production also required simplifying complex subject matter for a broader audience. |
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