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Cynthia Salinas began working for the Asbury Park Press, part of the USA TODAY NETWORK, in January 2015 as their Storytelling Coach.
In addition to working with all newsroom departments (news, features, sports, photo & video) to improve digitial storytelling, she launched a video strategy to take the monthly video views from about 250,000 to one million. Ad revenue was also boosted significantly with the strategy, which was adopted company-wide. Improving the quality of digital storytelling was also key in driving growth. Conviction is one of several long-form videos produced by the Press that represents the improvements in video storytelling. |